Choosing Bruce Thornton Air Conditioning

    1.    Why did/would you choose BTAC?    (choose all that apply)
                Prices
                Service
                Products
                Location
                Referral
                Other:   

    2.    What services has BTAC performed for you?  (choose all that apply)
                A/C, furnace, water heater installation
                A/C, furnace, water heater maintenance or repair
                Duct cleaning, sealing, or installation
                Plumbing installation
                Plumbing maintenance or repair     
                Sheet Metal
                Mechanical Project      

    3.    How would you rate your overall experience with Bruce Thornton Air Conditioning?
            excellent    good    fair    bad     

The BTAC Web Site

    4.    Have you ever previously visited the BTAC web site?    yes    no

    5.    How easy was it for you to find your way around the site?
            One of the easiest sites I've ever visited
            Easier than other sites
            About the same as other sites
            More difficult than other sites

    6.    Please note the areas of the site you visited and rate them                                                       
                Products                 excellent    average    poor    didn't use
                Services                  excellent    average    poor    didn't use
                System Evaluation   excellent    average    poor    didn't use
                Service Call            excellent    average    poor    didn't use
                FAQ                      excellent    average    poor    didn't use
                Company History    excellent    average    poor    didn't use
                Feedback            excellent    average    poor    didn't use
                Employment            excellent    average    poor    didn't use
                Newsletter            excellent    average    poor    didn't use

    7.    What was your initial purpose in visiting the site?    (choose all that apply)
                Looking for a company in Lubbock to serve you
                Find out information on HVAC equipment and installation
                Find out information on Mechanical Contracting
                Find out information on our Custom Metal Shop
                Find out information on Duct Cleaning/Sealing and Plumbing
                Find out information on the company itself

    8.    Did you find the information you were looking for?    yes    no

    9.    Would you ever schedule a service call over the internet rather than by phone?
            yes    no

    10.    Did the web site help you in making a decision to choose BTAC as your provider? 
             yes    no

    11.   How can we improve the BTAC site?
           

Our Service to You

   12.    How would you rate:
            -Your initial greeting when calling BTAC                                     -Select- Excellent Satisfactory Below Average Poor No Opinion
            -The transferring to your particular department                             -Select- Excellent Satisfactory Below Average Poor No Opinion
            -That particular department's responsiveness and helpfulness        -Select- Excellent Satisfactory Below Average Poor No Opinion
            -Technical expertise                    -Select- Excellent Satisfactory Below Average Poor No Opinion
            -Quality of work performed        -Select- Excellent Satisfactory Below Average Poor No Opinion
            -Project timeliness                      -Select- Excellent Satisfactory Below Average Poor No Opinion
            -Quote responsiveness                -Select- Excellent Satisfactory Below Average Poor No Opinion
            -Price competitiveness                -Select- Excellent Satisfactory Below Average Poor No Opinion

    13.   Was your BTAC Salesman/Technician/Installer on time?                                         yes    no
    14.   Was your Salesman/Technician/Installer well mannered and dressed?                      yes    no
    15.   Was your Salesman/Technician/Installer  representing BTAC well?                         yes    no
    16.   Did your Service Technician ask to change any light bulbs?                                     yes    no
    17.   Did your Service Technician put BTAC stickers on your disposal, furnace, a/c?      yes    no
            

Help us reach you better

    18.    Which yellow pages do you refer to?    -Select- SWBYPs Feist Other

    19.    What local television station do you watch most frequently?    -Select- KCBD 11 KLBK 13 UPN 22 ABC 28 FOX KJTV34

    20.    Do you receive the Avalanche Journal?    yes    no

    21.    Where have you seen BTAC being advertised?    (choose all that apply)
                Television
                Newspaper
                Yellow Pages
                Direct Mail  (coupon, flyer, brochure)
                Trucks
                Other:   

    22.    Would you use coupons for Heating, Cooling or Plumbing Service?    yes    no

    23.    Have you noticed the BTAC trucks driving around town?    yes    no

    24.    Have you noticed any bad driving from these trucks?    yes    no

    25.    Do you like the BTAC logo?     yes    no
      

Additional Comments

    26.   Please feel free to add any additional comments that we have not covered in this survey.  

Thank you for filling out the survey.  If you would like to be entered into the monthly drawing for a free dinner, please fill out the following optional information.  Thank you.

    Gender:    -Select- Female Male
    Age:        -Select- 18-25 26-35 36-45 46-55 56-65 66 +
    Household's total annual income:    -Select- 15,000-25,000 25,000-35,000 35,000-45,000 45,000-55,000 55,000-65,000 65,000-75,000 75,000-85,000 85,000-95,000 95,000 +
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